Fighting Fake Reviews
RipOff Report is a for-profit privately owned review site that permits individuals (over the age of 14) to anonymously post reviews about individuals and/or companies. Removing Reviews is sure you have all seen statistics on just how much people trust online reviews. Nielsen conducted a study, which found that two thirds of people trust product reviews above all other sources. In addition, a whopping 84% trust online reviews as much as personal recommendations from friends. This includes reviews and complaints about individuals themselves.
Many people who are looking to buy a new product often look at the Amazon reviews before buying it. Similarly, many employers look up individuals and do background checks on potential employee candidates. Even though they don’t plan on purchasing it from that site or hiring that individual, there are many people who leave comments for the product and/or individual. Have you ever looked yourself or your brand up? It’s about time you do. But Amazon and RipOff Report were both recently criticized for having an abundant number of either fake reviews or reviews that were influenced by a free or promotional product.
Both sites have taken it upon themselves to take action against these reviews. At the beginning of the year, they have even brought legal action against over 1,000 accounts who have been known to get these fake reviews. Amazon is even making it harder for non-verified users to leave reviews and is re-writing the rules that govern incentivized reviews. People who did not make their purchases on the site can leave five of these reviews a month. In the past Amazon has allowed sellers to discount their products for customers to write good reviews but it would have to be mentioned in the text the fact that they got the product for free or on sale. There was a study conducted by ReviewMeta that found these reviews earn on average about a half star more than non-compensated reviews. Half a star does not seem like much but it could mean the difference between a certain product reaching the top of the list or not. Because of these findings, Amazon has claimed they will remove compensated reviews if they find it too excessive. This has lead to over half a million reviews being pulled down from the site and about three quarters were incentivized. Another million have been removed from RipOff Report by the privately owned company themselves. However, some people will go to lengths to ensure that they’re reviews or complaints stay there. Not necessarily because they want to genuinely warn others, but because they are pissed former employees, exaggerating, or want to take out their anger and emotions forcing the company or individual to suffer instead.
The idea behind all these new policies and rules is to get the most trustworthy reviews on their sites. Taking the option of removing these fake reviews gives sellers or account a harder time to get their products noticed. But once customers find a seller or account and see how good it is, it will get genuine appeal. It might just take some time to get noticed. There was a post on Reddit recently that got a lot of visibility. An author exposed other author for using fake reviews to get more traction on the sales of their book. This in turn hurts other books and those trying to make an honest living. But with the new policy, new products will not be able to become popular and climb through the bestseller list overnight. These rivalries are another reason why individuals would be tempted to write complaints: to make them look better; to beat the competition.
Fighting fake reviews is not easy when you try to do it yourself. Contact Removing Reviews today for a case consultation. It can’t hurt to receive advice, direction, and guidance on a situation that may ruin your career, hiring, sales, and other professional and individual opportunities.